Welcome to a different world
We are once more in the throes of preparing for imm cologne. And the last design event, the relaxing “Haus” by Louise Campbell showed, as those before them had, that the “Das Haus” format is a real highlight of the international design world, one which has earned our particular attention. The “Das Haus” format has proven itself to be as multi-faceted and as fascinating as the personalities who put their heart and souls into the house’s design. With each individual “Haus”, the designer not only presents us with good, trend-setting concepts from the design scene, but also shows us just what can be achieved with the products exhibited at the fairs. We are obliged to thank all our previous guests of honour for that!
In 2015, we start a new chapter of “Das Haus”. This chapter is taken from a thriller novel, with unexpected and surprising perspectives, applications and views. Even before we had seen the first design sketches from Neri&Hu, it was clear to us that “Das Haus” 2015 would present a completely different facade to the world than previous houses - labyrinthine, poetic, voyeuristic. This is not just because this time, it has been interpreted by designers who work primarily as architects, but rather because they take the imm cologne visitor to a completely different culture.
By that, I don’t necessarily mean the traditional Chinese living aesthetic – because that aesthetic is merely suggested in the modern, highly progressive projects of the Neri&Hu architecture and design office. I mean, rather, a culture of sharp perceptions, synthesis and new interpretations. Neri&Hu’s design aesthetic is unique and they deservedly share international industry interest and focus with greats like Zaha Hadid Architects. However, their interpretation is also typical of China’s avant-garde aesthetic, an aesthetic that does not simply reproduce dull versions of older traditions nor adapt the newly discovered, but rather seeks its own, completely new path.
We encounter Europe and the western culture of living decor in the architecture and interiors of Neri&Hu as filtered through a foreign design culture. In addition, there is a continuous awareness of the oppositions which determine Chinese Culture. Rather than denying or glossing over them, Neri&Hu integrate these oppositions in a whole new way.
Therefore, I believe we really have something to look forward to in the “Das Haus” experiment of 2015.
Yours Markus Majerus
Source: Koelnmesse, reprint free of charge.